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Advanced Certificate in Search Engine Optimization
(SEO | SEM | PPC Adwords & Web Analytics)

 Discover the exciting world of design
Search Engine Optimization or SEO training is most sought by companies to train their employees in this new field of SEO. This is first SEO training course of its kind in Mumbai and Thane for SEO training and certification which has been designed by a team of Search Engine Optimization experts.

 Duration : 2 Months        Project : 2 Weeks
Search Engine Optimization Syllabus
  Module 1 :- Introduction
Introduction to Internet Marketing (SEM)
Classification of SEM (SEO and PPC)
How SEO affects your business
Keywords
Traffic
Niche Audience
Conversion
Search Engine Visibility
Mystery of SEO?
Basics of Domain Names
Assignment


  Module 2 :- Understanding Search Engines
Classification of Search Engines
How Search Engines Rank Pages
Top Crawler Based Search Engines
Page Rank
Alexa Rank
Google Dance
Golden Rule (SEO is done to web page and not website)
Google Sandbox
Hilltop Algorithm
What is Search Engine's Algorithms
Assignment
 
  Module 3 :- Keyword Research with Google Keyword Planner
Niche Audience
Getting Suggestions
Daily World Search
Competition
K.E.I (Keyword Effectiveness index)
Assignment
 
  Module 4 :- Selection of Domain Name
How to Select a Domain Name
Keyword Specific URL
Use of Hyphens
Inner Pages URL
Domain Preference
Assignment
 
  Module 5 :- Content Heart of SEO
What is Content Writing?
SEO Friendly Content Writing
Keyword Specific Content
Fresh Content
No Duplication
No keyword Stuffing
Keyword Density, Frequency & Prominence
Google Panda, Penguin & Humming Bird
Assignment
 
  Module 6 :- On Page Optimization Concepts
What is On-Page Optimization
Page Naming {URL Structuring} and Folder Naming
Title Tag Creation
Meta Tags Creation
Heading Tags Importance
Bold Tags
Anchor Text
Headings Tags {H1 to H6}
Image Tag and it’s Attributes
Important Factors for Keywords
Optimizing Layout of your pages
HTML Validation using W3C
Sitemaps Importance and Creation
Robots.txt use & creation
Page Speed Optimization Tool
SEO Sheet Creation & Execution
Handling Canonicalization Issues
hCard Integration
Redirects
Alexa Integration
Assignment
 
  Module 7 :- SEO for Ecommerce & International SEO
Understanding SEO and ecommerce
Working with semantic HTML
The technical components of ecommerce
Exploring ecommerce information architecture
Producing ecommerce content
Leveraging link building and social media for ecommerce
Adapting ecommerce websites for international audiences
Understanding cultural aspects of international SEO
Optimizing technical content for international audiences
Building links for an international audience
Assignment
 
  Module 8 :- Google & Yahoo Webmasters Tools
Site Configuration, Geographic Targeting & Setting
Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware
Traffic : Search Quires, Link to your site, Internal Links
Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
Site Performance
Assignment
 
 Module 9 :- Off Page Optimization
Basics of Off Page Optimization
Factors for Off Page Optimization
Link Building Strategies
Traffic Building Strategies
Search Engine Submission
Directory Submissions
Article Submissions
Press Releases
Yahoo! Answers and SEO
Social Bookmarking
Video Submissions
Classified Posting
Forums Posting and Signatures
Search Operators
Link Wheel
Hubpages Creation
Squidoo Lens Creation
Assignment
 
 Module 10 :- Blogging
Design your Blog
Blogs  Commenting
Guest Blogging
Add a Gadget
Blog Submissions and Reviews
RSS Feeds Submissions
Assignment
 
 Module 11 :- Local Search Google +
Understanding Google+ Local Search
Setting up and optimizing Google+ Local
Getting more reviews for your business
Optimizing your website for local search
Google Plus Posts and Photos
Google Plus Circles and Communities
Google Hangouts
Google Plus for Business
Assignment
 
 Module 12 :- Types of SEO
White Hat SEO
Black Hat SEO
Grey Hat SEO
What to do if your site has been penalized?
Assignment
 
 Module 13 :- Reporting and Management Tools (Google Analytics)
Introduction to Google Analytics & Pyramid Model
Installing Google Analytics on the Website
Site Usage
Visitors - Unique visitors, Geographic and language information
Geographic Analysis, & Technical reports
Traffic Sources- Direct, referring, and search traffic
Content Analysis
Pages and Landing Pages
Goals Setting and Tracking
Google Analytics Certification
Intro Google Analytics Certification
Assignment
 
 Module 14 :- Pay Per Click Marketing (Google AdWords & Bing)
Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
Introduction to Paid Advertising Services
How Google AdWords & Bing works
How to set up an effective Google Adwords  & Bing Campaign
Using professional tools to pick the right keywords for success
Analysing your market online
How to write effective Adword Ad copy
How to set budgets
How to set up a locally targeted campaign
Improving your Click Through Rate (CTR)
Landing pages for success
Managing Your Campaigns on an ongoing basis
Advanced Keyword Research
How to see what the competition is bidding on
Writing even more compelling ads
Advanced Campaign Optimization
Creating Reports
Automating Report Generation
A/B Testing
Why CTR is Important
Improving CTR
Regional Targeting
Keyword Bracketing
Using the Google Keyword Tool
Understanding My Client Center  (MCC)
Assignment
 
 Module 15 :- SEO Tools & Case Studies
Check Ranking
Site Quality Check
Back link Check
W3C Validator
RSS Feedburner
Duplicate Content Checker
Keyword density
Pagerank Checker
SEO Reports Creation
Introduction of Onlywire
Interview Preparation
Case Studies
Final Project
 
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Career Options :
- Analytics
- Business Management/   Development
- Link Building
- Event Building
- Organic Search Engine   Optimization
- Offline Marketing/Advertising
- Public Relations/Reputation      Management
- Paid Search/PPC Management
- Web Design
- Social Media
 
 
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