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SEO Content Writing Course

 Discover the exciting world of design
This exhaustive course will give you complete knowledge about Search Engine Optimisation, the latest content generation strategies and contemplation for writing high ranking content. The focus lays on writing for social media, websites, portals and other new media vehicles.

 Duration : 6 Weeks        Project : 2 Weeks
SEO Content Writing Course Syllabus
  Module 1 :- Introduction
Introduction to Search Engine Optimisation
Introduction to Search Engine Results Page
Introduction to Internet Marketing (SEM and SMO)
Importance of SEO, SEM and SMO


 
  Module 2 :- Research
Keywords and key phrase research
Exhaustive research about high ranking copy
Domestic, national and international competition analysis
Perform Keyword Analysis targeting Potential customers
Competitor benchmarking techniques and tools
Selecting best performing keywords
 
  Module 3 :- Writing on New Media
Domestic, National and international business
Writing for blogs, websites, social media, video scripts, promotional pages, promotional websites, online banners, landing pages, brochures, advertisements, mobile applications, mailers, landing pages and newsletters.
Write posts, articles, press releases, On-page matter, Off-page matter, punch lines
Importance and relevance of each medium
Study RSS and Online PR Syndication
Case-study examination
Live Online Assignment
 
  Module 4 :- Content Management
Formulating effective Content Strategy
Incorporating Keywords with unique formulation
Examine Keyword Stuffing and trends
Review for plagiarised and copyright content
Revamp existing matter by rewriting essential areas of content
Create effective content towards potential visitors to obtain immediate action
Study and implement high performing techniques for better ranking
Case Study Analysis
Project Assignment
 
  Module 5 :- On-page and Off-page Optimisation
Basics of On-page Optimisation and its importance, benefits, relevance
Perceptive on various HTML Tags such as Title Tags, Meta Descriptions, Header Tags etc.
Optimising website metadata to advance search and social performance
Basics of Off-page Optimisation and its importance, benefits, relevance
Link building, article submissions, keyword submissions, internal and external links, etc.
Difference between on-page and off-page content generation
Case Study Analysis
Real-Time Assignment with clients
 
  Module 6 :- Measuring Success
Measuring SEO copywriting success with keyword rankings
Analyze Links, Websites and Keywords
Study Web Analytics: Google Analytics, Webmaster Central and Website Optimizer
Evaluate Social Media Impact
Study Ways to measure success, improve effectiveness and develop better future campaigns.
Assignment
 
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Career Options :
- Analytics
- Business Management/   Development
- Link Building
- Event Building
- Organic Search Engine   Optimization
- Offline Marketing/Advertising
- Public Relations/Reputation      Management
- Paid Search/PPC Management
- Web Design
- Social Media
- Web Development /    Programming
- Animator for Televison / Films   Writing/Blogging
 
 
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