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Advanced Certificate in Digital Marketing & Online Public Relations

Expand Your Expertise in the Tools, Tactics and Best Practices of Digital Marketing-100% Online

Course Introduction:
In the e-age, every Marketing professional needs a deep knowledge of Digital Marketing. Companies are shifting to Digital Channels for advertising. And there is a huge demand for experienced Digital Marketers to lead their Marketing efforts. Our Digital Marketing course is comprehensive in the execution and incorporation of digital channels within any business.

We develop pro-active digital marketing professionals who can deliver quality work, implement incomparable strategies and effective Digital campaigns through self-development, class participation and team project work. Our aim is not to talk theory, our Industry Expert lecturers teach the methods that are working for industry today and you are encouraged to learn through practical case studies and implementation.

Learning Modes

Class Room based : The Advance Certification in Digital Marketing & online PR by Universal Computer Art offers you great resources and access to the finest facilities. With some of Mumbai's leading Digital Marketing practitioners, our teaching team will deliver a rigorous program shaping you as a modern-day marketer. Our teaching methodology includes: Lectures, Case Studies, Group Sessions, Tutorials, Workshops, Revision (Online training).

Duration: 3 Months         Project : 2 Weeks

Topics Covered:

  Module 1 :- Digital Marketing Stratgey
Overview of integrated marketing plans
Choosing the best digital marketing channels
Creating an integrated digital marketing plan
Costing and resourcing internet plans
Aligning business objectives, strategy and tactical solutions
  Module 2 :- Web Analytics (Google Analytics)
What is Website Analytics?
What is Key Performance Indicators-KPIs?
Website traffic-Measurement, Goal and Event tracking
How to use web analytics data?
Google Analytics Interface Implement, configure and use Google Analytics Reports
Analytics Terminology
Key tools and diagnostics based on different web site objectives
  Module 3 :- Search Engine Optimization
Search Engine Overview
What is SEO
Why do you need SEO?
The current SEO landscape
How people search
Overview of Keywords
Making your website search engine friendlyusing meta tags
Google Webmaster Central Developments
Linking Strategies
Innovative techniques for building inbound links
Video Optimization
Overview of Terminology
Optimizing your Web Site
Creating Content, Developing a Link Strategy
Top 10 SEO Tips
What not to do
How to use Blogging as an SEO tool
The importance of hosting
Localization and getting found in Local Search
Staying out of trouble with search engines
  Module 4 :- Pay Per Click Marketing (Google AdWords)
Overview of Search Engine Marketing-Paid Advertising or Pay Per Click (PPC) Advertising
Introduction to Paid Advertising Services
How does Google AdWords work?
How to set up an effective Google Adwords Campaign?
Keyword tools
Analyzing your market online
How to write effective Adwords Ad copy?
How to set budgets?
How to set up a locally targeted campaign?
Improving your Click Through Rate (CTR)
Landing pages for success
Managing Your Campaigns on an ongoing basis
Advanced Keyword Research
How to see what the competition is bidding on?
Writing more compelling ads
Advanced Campaign Optimization
Creating Reports
Automating Report Generation
Why CTR is Important?
Improving CTR
Regional Targeting, Keyword Bracketing
Using the Google Keyword Tool
  Module 5 :- Email Marketing
What is Email Marketing?
Creating optimized campaigns
How to measure success?
Managing your database
Best practice case studies
Choosing 3rd Party Email Providers
  Module 6 :- Social Media Marketing (Facebook, Twitter, LinkedIn &   Google+) Trends and Methodologies
Establishing goals for social media marketing
Writing for the social web
Listening and researching online conversations
Publishing a business blog to boost your online visibility
Tips for building visibility of your social networking profiles
Attract leads, boost sales & retain customers through social networks
  Module 7 :- How to use Facebook to promote your businesses   covering
Customizing Facebook Page to
Running promotions that comply with Facebook guidelines
Promoting your events on Facebook
Exploring new opportunities through Facebook Places, Deals
How to increase engagement, lead generation and sales through Facebook
  Module 8 :- How to support your business goals with Twitter   including
Increasing awareness and visibility of your brand
Building a strategic network of influencers
Best practice for promoting your offers and increasing sales of your products and services
  Module 9 :- How to present a professional profile for yourself and    your business on LinkedIn including
How to write a professional profile
The etiquette of building your network online
Building your online visibility with strategic contacts through participating in groups
Developing your company profile on LinkedIn
  Module 10 :- Affiliate Marketing
Affiliate Marketing tracking
Affiliate networks
Affiliate Marketing SWOT
Choosing a suitable affiliate
How to drive traffic using Affiliate Marketing
How Affiliate Marketing differs from banner advertising
Cost per Acquisition marketing
Examples of successful campaigns and case studies
  Module 11 :- Video Marketing
How digital video works?
Setting your objectives for developing your video implementation
Viral' video and how this works
User generated content and how you can take part
  Module 12 :- Mobile Marketing
The development of Mobile Marketing
Various forms of mobile marketing
Geo-targeting your campaign for smart phones
How are consumers using mobile marketing?
Examples and case studies
  Module 13 :- Digital Display (Banner)Advertisement
Display Advertising Overview
Summary of top advertisers
Overview of advertising industry
Banner types and sizes
Advertising rates and revenues
Cost per click
Cost per impression
Developing your campaigns
Flash, multimedia & interactive advertising
Tracking, Metrics and Measuring
Case studies
Getting better results
Maximizing revenues
Ad creative and ad copy
  Module 14 :- Online PR & Brand Reputation
How to develop an online press release?
Measuring the success of your online PR
How to monitor and measure your online brand and reputation
Case studies and best practice examples of online PR
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Professinal Certificate in Internet Marketing
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