Digital Marketing

• Classification of Search Engines
• How Search Engines Rank Pages
• Top Crawler Based Search Engines
• Page Rank
• Alexa Rank
• Google Dance
• Golden Rule (SEO is done to web page and not website)
• Google Sandbox
• Hilltop Algorithm
• What is Search Engine's Algorithms

• Niche Audience
• Getting Suggestions
• Daily World Search
• Competition
• K.E.I (Keyword Effectiveness index)
• Assignment

• How to Select a Domain Name
• Keyword Specific URL
• Use of Hyphens
• Inner Pages URL
• Domain Preference

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• What to do if your site has been penalized?

• What is Content Writing?
• SEO Friendly Content Writing for Website
• Keyword Specific Content Product Description & Review Writing
• Fresh Content

• No Duplication
• No keyword Stuffing
• Keyword Density, Frequency & Prominence
• Google Panda, Penguin & Humming Bird

a) Content Marketing : Blogs

• The benefits of blogging
• Choosing a blogging platform
• Designing a blog
• Working with contributors
• Writing blog posts
• Promoting a blog
• Measuring the performance of a blog

b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media

• What's content marketing?
• Understanding the power of social media as a platform
• What are the four types of content for social media?
• Distributing content on social media
• Measuring success
• Tips for great content marketing with social media

c) Writing Press Releases

• Picking a topic
• Defining your who, what, where, when, and how
• Writing a title
• Writing a quote
• Writing the body copy
• Distributing a press release

d) Writing Ad Copy

• Writing relevant, eye-catching ads
• Defining your goals and metrics for each campaign
• Writing ad copy for different media types
• Understanding your audience
• Using personas in ad copywriting
• Avoiding passive voice
• Including a call to action

• What is On-Page Optimization
• Page Naming {URL Structuring} and Folder Naming
• Title Tag Creation
• Meta Tags Creation
• Heading Tags Importance
• Bold Tags
• Anchor Text
• Important Factors for Keywords Keyword Density Internal Linking Stucture Page Segmentation
• Headings Tags {H1 to H6}
• Image Tag and it’s Attributes
• Optimizing Layout of your pages
• HTML Validation using W3C
• Sitemaps Importance and Creation
• Robots.txt use & creation
• Page Speed Optimization Tool
• SEO Sheet Creation & Execution
• Handling Canonicalization Issues
• Card Integration
• Redirects

• Basics of Off Page Optimization
• Factors for Off Page Optimization
• Link Building Strategies
• Traffic Building Strategies
• Search Engine Submission
• Directory Submissions
• Article Submissions
• Press Releases
• Yahoo! Answers and SEO
• Social Bookmarking
• Video Submissions
• Classified Posting
• Forums Posting and Signatures
• Search Operators
• Link Wheel
• Hubpages Creation
• Squidoo Lens Creation
• Assignment

• Site Configuration, Geographic Targeting & Setting Structuring data
• Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
• Traffic : Search Quires, Link to your site, Internal Links
• Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
• Site Performance: PageSpeed Insights,
• Assignment

• Understanding SEO and ecommerce
• Working with semantic HTML
• The technical components of ecommerce
• Exploring ecommerce information architecture
• Producing ecommerce content
• Leveraging link building and social media for ecommerce
• Adapting ecommerce websites for international audiences
• Understanding cultural aspects of international SEO
• Optimizing technical content for international audiences
• Building links for an international audience

• Why blog for business? Picking a platform Design your Blog
• Blogs Commenting Permalink Generator
• Guest Blogging
• Add a Gadget
• Blog Submissions and Reviews
• RSS Feeds Submissions
• Assignment

• Understanding Google+ Local Search
• Setting up and optimizing Google+ Local
• cGetting more reviews for your business
• Optimizing your website for local search
• Google Plus Posts and Photos
• Google Plus Circles and Communities
• Google Hangouts
• Google Plus for Business
• Assignment

• Introduction to Google Analytics & Pyramid Model
• Installing Google Analytics on the Website
• Visitors - Unique visitors, Geographic and language information
• Traffic Sources- Direct, referring, and search traffic
• Site Usage
• Geographic Analysis, & Technical reports
• Content Analysis.
• Pages and Landing Pages.
• Website traffic-Measurement, Goal and Event tracking. Analytics Terminology.
• Google Analytics Certification.

• Creating an account and container
• Installing containers
• Using built-in tags from Analytics, ClickTale, and other services
• Working with variables
• Firing events with triggers
• Creating versions
• Using custom tags
• Implementing a data layer

• Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
• Introduction to Paid Advertising Services
• How Google AdWords & Bing works
• How to set up an effective Google Adwords & Bing Campaign
• Using professional tools to pick the right keywords for success
• Analysing your market online
• How to write effective Adword Ad copy
• How to set budgets
• How to set up a locally targeted campaign
• Improving your Click Through Rate (CTR)
• Landing pages for success
• Managing Your Campaigns on an ongoing basis

• Advanced Keyword Research
• How to see what the competition is bidding on
• Writing even more compelling ads
• Advanced Campaign Optimization
• Creating Reports
• Automating Report Generation
• A/B Testing
• Why CTR is Important
• Improving CTR
• Regional Targeting
• Keyword Bracketing
• Using the Google Keyword Tool
• Understanding My Client Center (MCC)
• Assignment

• What is Email Marketing?
• Creating optimized campaigns
• How to measure success?

• Managing your database
• Best practice case studies
• Choosing 3rd Party Email Providers

Learning MailChimp

• Setting up a free MailChimp account
• Adding and importing subscribers
• Working with email templates
• Sending your first email campaign with MailChimp
• Viewing reports

• Adding a signup form to your website
• Managing subscriber lists
• Improving your click and open rates
• Upgrading to a paid MailChimp account

• Overview of integrated marketing plans
• Choosing the best digital marketing channels
• Creating an integrated digital marketing plan
• Costing and resourcing internet plans
• Aligning business objectives, strategy and tactical solutions

• Establishing goals for social media marketing
• Writing for the social web
• Listening and researching online conversations
• Publishing a business blog to boost your online visibility
• Tips for building visibility of your social networking profiles
• Attract leads, boost sales & retain customers through social networks

• What is social media marketing?
• Comparing Facebook and Twitter
• Creating a brand presence
• Defining your objective
• Writing tweets and using retweets
• Adding media and hashtags
• Attracting followers on different platforms
• Writing engaging Facebook posts
• Reviewing Facebook and Twitter analytics
• Understanding Facebook ad types
• Setting up an advertising account with Facebook
• Identifying and targeting your primary audience
• Choosing a budget
• Writing Facebook ads
• Boosting page posts
• Creating and scheduling reports
• Improving ad performance
• Understanding Facebook's ad policies
• Social Media Plugins.

• Understanding Twitter and microblogging
• Finding friends by searching your contacts
• Creating and viewing your Twitter profile
• Composing a tweet
• Creating a Twitter poll
• Using hashtags
• Deleting, pinning, and sharing tweets
• Navigating an individual tweet
• Interacting with tweets and users
• Exploring Twitter settings
• Creating a Twitter Moment
• Twitter ad types and Twitter Card types
• Creating a Twitter profile
• Targeting an audience
• Setting up bidding
• Creating a campaign
• Creating promoted tweets
• Scheduling tweets
• Including photos and video in tweets
• Viewing reports.

• Creating an effective LinkedIn profile
• Configuring a public profile and profile URL
• Finding and adding connections
• Exploring messages
• Navigating LinkedIn Groups
• Following companies and influencers
• Exploring the feed
• Publishing articles
• Configuring privacy settings
• Exploring account types

• How to pin
• Researching customers on Pinterest
• Creating a Pinterest plan
• Creating a pinnable website
• Opening a business Pinterest account
• Linking to other social networks
• Following other pinners
• Crafting good pin descriptions
• Creating article- and product-rich pins
• Measuring Pinterest success with analytics.

• Business opportunities on Instagram
• Brainstorming content ideas
• Developing a posting schedule
• Optimizing your Instagram profile
• Uploading photos and video
• Interacting with the Instagram community
• Using Instagram stories
• Using business-appropriate filters and hashtags
• Embedding Instagram photos and badges.

Google Certification :

• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising
• Mobile Advertising
• Google Analytics Individual Qualification (IQ).

BING Certification :

• Microsoft Bing Ads

Facebook Certification (Paid)

• Setting goals & Identifying funnel stages
• Deciding on an approach
• Building a lead generation plan and a team
• Publishing engaging content
• Creating an SEO & SEM strategy
• Creating compelling offers and calls to action
• Optimizing landing pages
• Using paid ads and direct mail
• Generating leads with blogs and social media
• Developing databases
• Making the purchase process clear and simple
• Measuring campaign effectiveness.

• Affiliate Marketing tracking
• Affiliate networks
• Affiliate Marketing SWOT
• Choosing a suitable affiliate
• How to drive traffic using Affiliate Marketing
• How Affiliate Marketing differs from banner advertising
• Cost per Acquisition marketing
• Examples of successful campaigns and case studies

• How digital video works?
• Setting your objectives for developing your video implementation
• Viral' video and how this works
• User generated content and how you can take part.

• The development of Mobile Marketing
• Various forms of mobile marketing Identifying and understanding your audience on mobile
• Geo-targeting your campaign for smart phones
• How are consumers using mobile marketing?
• Examples and case studies.

• Display Advertising Overview
• Summary of top advertisers
• Overview of advertising industry
• Banner types and sizes
• Advertising rates and revenues
• Cost per click
• Cost per impression
• Developing your campaigns
• Flash, multimedia & interactive advertising
• Tracking, Metrics and Measuring
• Case studies
• Getting better results
• Maximizing revenues
• Ad creative and ad copy.

• Understanding ad networks and AdSense's limitations
• Learning which situations are best for using AdSense
• Setting up an AdSense account
• Creating new ad units
• Displaying ads on a website
• Configuring channels and ad styles
• Allowing and blocking ads
• Reviewing the AdSense dashboard
• Running AdSense reports and custom reports
• Exporting data
• Reviewing payee and account settings
• Downloading the AdSense mobile app.

• How to develop an online press release?
• How to monitor and measure your online brand and reputation
• Measuring the success of your online PR
• Case studies and best practice examples of online PR

• Check Ranking
• Site Quality Check
• Back link Check
• W3C Validator
• RSS Feedburner
• Duplicate Content Checker
• Keyword density
• Pagerank Checker
• SEO Reports Creation
• Introduction of Onlywire

• Assessing your resources and budget
• Developing your brand's narrative
• Segmenting by location
• Segmenting by demographics
• Segmenting by usage or other behavior
• Why segmenting is important
• Creating and using customer personas.
• Avoiding mixing mediums
• Marketing via search, email, and blog posts
• Reaching fans on social media
• Integrating video
• Researching the market
• Publishing content
• Reviewing your success

• Interview Preparation
• Online Business Opportunities.
• Case Studies
• Live Projects.