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Digital Marketing

Become A Certified Digital Marketing Professional

Are you looking for career in Digital Marketing? And in search for a Digital Marketing courses “near me”? If your answer is yes, then Universal Computer Art is here to refine your basics in the world of Digital Marketing.

We are one of the best institutes for Digital Marketing in Thane West that offer range of dynamic courses with specializations in SEO, Social Media Marketing, Paid Advertising and Content Writing.

Exclusively developed by skilled professionals, our Digital Marketing Course is mainly suitable for those who want to make a career in online marketing or digital media. With a nominal fees structure and free consultation sessions, our digital marketing courses can help students attain their design goals without any hassle.

At Universal Computer Art, we offer top Digital Marketing courses in Thane and Mumbai that will help students learn strategic and practical aspects of Digital Marketing. Our digital marketing training programs with placement is sure to empower students to become a digital marketing evangelist. After passing out from our finest school of digital marketing, you can work in any digital marketing agencies, online marketing teams of business setups, create your own website and do business, work as a freelancer or be a member of the digital marketing outsourcing industry. 

Our digital marketing certificate program will also ensure your digital marketing strategy success with further useful insights, action plans, case studies and live projects. At UCA, we do not fit squares into the circles. Choose best program with customized syllabus based on your job role or industry type.

The regular updates in our google digital marketing courses and their curricula keeps this Digital Marketing Training program a league apart from that of other Digital Marketing Institutes. Our approach to Google Digital Marketing Certification program is exhaustive. You will learn various techniques of Digital Marketing with Google through a series of modules.

What you'll learn in this digital marketing course?

  • You’ll learn the best digital marketing skills and develop an analytical mindset you need to increase revenue for any client/business you working on.
  • By the end of the Google Digital Marketing Course, you will learn to think like a digital marketer and apply an experiment-based approach to any marketing challenges.

Course Summary

Course Name : Digital Marketing
Duration : 3 Months
Project : 1 Month
Reguler : Mon, Wed, Fri 2 Hours.
Weekend : Sat., Sun. 3 Hours.


Module 1 - Understanding Search Engines
  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine's Algorithms
Module 2 : Keyword Research with Google Keyword Planner
  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment
Module 3 : Selection of Domain Name
  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference
Module 4 : Types of SEO
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?
Module 5 : Content Writing - Heart of SEO
  • What is Content Writing?
  • SEO Friendly Content Writing for Website
  • Keyword Specific Content Product Description & Review Writing
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence
  • Google Panda, Penguin & Humming Bird
a) Content Marketing : Blogs
  • The benefits of blogging
  • Choosing a blogging platform
  • Designing a blog
  • Working with contributors
  • Writing blog posts
  • Promoting a blog
  • Measuring the performance of a blog
b) Content Marketing: Newsletters, eBooks, Slides & Photos, Social Media
  • What's content marketing?
  • Understanding the power of social media as a platform
  • What are the four types of content for social media?
  • Distributing content on social media
  • Measuring success
  • Tips for great content marketing with social media
c) Writing Press Releases
  • Picking a topic
  • Defining your who, what, where, when, and how
  • Writing a title
  • Writing a quote
  • Writing the body copy
  • Distributing a press release
d) Writing Ad Copy
  • Writing relevant, eye-catching ads
  • Defining your goals and metrics for each campaign
  • Writing ad copy for different media types
  • Understanding your audience
  • Using personas in ad copywriting
  • Avoiding passive voice
  • Including a call to action
Module 6 : On Page Optimization Concepts
  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Important Factors for Keywords Keyword Density Internal Linking Stucture Page Segmentation
  • Headings Tags {H1 to H6}
  • Image Tag and it’s Attributes
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • Card Integration
  • Redirects
Module 7 : Off Page Optimization
  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment
Module 8 : Google & Yahoo Webmasters Tools
  • Site Configuration, Geographic Targeting & Setting Structuring data
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware.
  • Traffic : Search Quires, Link to your site, Internal Links
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance: PageSpeed Insights,
  • Assignment
Module 9 : SEO for Ecommerce & International SEO
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience
Module 10 : Creating Blog with Wordpress & Blogger
  • Why blog for business? Picking a platform Design your Blog
  • Blogs Commenting Permalink Generator
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment
Module 11 : Local Search Google +
  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • cGetting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment
Module 12 : Reporting and Management Tools (Google Analytics)
  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Visitors - Unique visitors, Geographic and language information
  • Traffic Sources- Direct, referring, and search traffic
  • Site Usage
  • Geographic Analysis, & Technical reports
  • Content Analysis.
  • Pages and Landing Pages.
  • Website traffic-Measurement, Goal and Event tracking. Analytics Terminology.
  • Google Analytics Certification.
Module 13 : Google Tag Manager
  • Creating an account and container
  • Installing containers
  • Using built-in tags from Analytics, ClickTale, and other services
  • Working with variables
  • Firing events with triggers
  • Creating versions
  • Using custom tags
  • Implementing a data layer
Module 14 : Pay Per Click Marketing (Google AdWords & Bing)
  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center (MCC)
  • Assignment
Module 15 : Email Marketing.
  • What is Email Marketing?
  • Creating optimized campaigns
  • How to measure success?
  • Managing your database
  • Best practice case studies
  • Choosing 3rd Party Email Providers
Learning MailChimp
  • Setting up a free MailChimp account
  • Adding and importing subscribers
  • Working with email templates
  • Sending your first email campaign with MailChimp
  • Viewing reports
  • Adding a signup form to your website
  • Managing subscriber lists
  • Improving your click and open rates
  • Upgrading to a paid MailChimp account
Module 16 : Digital Marketing Stratgey
  • Overview of integrated marketing plans
  • Choosing the best digital marketing channels
  • Creating an integrated digital marketing plan
  • Costing and resourcing internet plans
  • Aligning business objectives, strategy and tactical solutions
Module 17 : Social Media Marketing (Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google+ ) Trends and Methodologies
  • Establishing goals for social media marketing
  • Writing for the social web
  • Listening and researching online conversations
  • Publishing a business blog to boost your online visibility
  • Tips for building visibility of your social networking profiles
  • Attract leads, boost sales & retain customers through social networks
Module 18 : Facebook Marketing: Advertising
  • What is social media marketing?
  • Comparing Facebook and Twitter
  • Creating a brand presence
  • Defining your objective
  • Writing tweets and using retweets
  • Adding media and hashtags
  • Attracting followers on different platforms
  • Writing engaging Facebook posts
  • Reviewing Facebook and Twitter analytics
  • Understanding Facebook ad types
  • Setting up an advertising account with Facebook
  • Identifying and targeting your primary audience
  • Choosing a budget
  • Writing Facebook ads
  • Boosting page posts
  • Creating and scheduling reports
  • Improving ad performance
  • Understanding Facebook's ad policies
  • Social Media Plugins.
Module 19 : Twitter Essential & Advertising
  • Understanding Twitter and microblogging
  • Finding friends by searching your contacts
  • Creating and viewing your Twitter profile
  • Composing a tweet
  • Creating a Twitter poll
  • Using hashtags
  • Deleting, pinning, and sharing tweets
  • Navigating an individual tweet
  • Interacting with tweets and users
  • Exploring Twitter settings
  • Creating a Twitter Moment
  • Twitter ad types and Twitter Card types
  • Creating a Twitter profile
  • Targeting an audience
  • Setting up bidding
  • Creating a campaign
  • Creating promoted tweets
  • Scheduling tweets
  • Including photos and video in tweets
  • Viewing reports.
Module 20 : LinkedIn For Business.
  • Creating an effective LinkedIn profile
  • Configuring a public profile and profile URL
  • Finding and adding connections
  • Exploring messages
  • Navigating LinkedIn Groups
  • Following companies and influencers
  • Exploring the feed
  • Publishing articles
  • Configuring privacy settings
  • Exploring account types
Module 21 : Pinterest for Business
  • How to pin
  • Researching customers on Pinterest
  • Creating a Pinterest plan
  • Creating a pinnable website
  • Opening a business Pinterest account
  • Linking to other social networks
  • Following other pinners
  • Crafting good pin descriptions
  • Creating article- and product-rich pins
  • Measuring Pinterest success with analytics.
Module 22 : Instagram for Business
  • Business opportunities on Instagram
  • Brainstorming content ideas
  • Developing a posting schedule
  • Optimizing your Instagram profile
  • Uploading photos and video
  • Interacting with the Instagram community
  • Using Instagram stories
  • Using business-appropriate filters and hashtags
  • Embedding Instagram photos and badges.
Module 23 : Preparation of Global Certifications.
Google Certification :
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Google Analytics Individual Qualification (IQ).
BING Certification :
  • Microsoft Bing Ads
Facebook Certification (Paid)
Module 24 : Lead Generation
  • Setting goals & Identifying funnel stages
  • Deciding on an approach
  • Building a lead generation plan and a team
  • Publishing engaging content
  • Creating an SEO & SEM strategy
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Using paid ads and direct mail
  • Generating leads with blogs and social media
  • Developing databases
  • Making the purchase process clear and simple
  • Measuring campaign effectiveness.
Module 25 : Affiliate Marketing
  • Affiliate Marketing tracking
  • Affiliate networks
  • Affiliate Marketing SWOT
  • Choosing a suitable affiliate
  • How to drive traffic using Affiliate Marketing
  • How Affiliate Marketing differs from banner advertising
  • Cost per Acquisition marketing
  • Examples of successful campaigns and case studies
Module 26 : Video Marketing
  • How digital video works?
  • Setting your objectives for developing your video implementation
  • Viral' video and how this works
  • User generated content and how you can take part.
Module 27 : Mobile Marketing
  • The development of Mobile Marketing
  • Various forms of mobile marketing Identifying and understanding your audience on mobile
  • Geo-targeting your campaign for smart phones
  • How are consumers using mobile marketing?
  • Examples and case studies.
Module 28 : Digital Display (Banner)Advertisement
  • Display Advertising Overview
  • Summary of top advertisers
  • Overview of advertising industry
  • Banner types and sizes
  • Advertising rates and revenues
  • Cost per click
  • Cost per impression
  • Developing your campaigns
  • Flash, multimedia & interactive advertising
  • Tracking, Metrics and Measuring
  • Case studies
  • Getting better results
  • Maximizing revenues
  • Ad creative and ad copy.
Module 29 : Learning Google AdSense
  • Understanding ad networks and AdSense's limitations
  • Learning which situations are best for using AdSense
  • Setting up an AdSense account
  • Creating new ad units
  • Displaying ads on a website
  • Configuring channels and ad styles
  • Allowing and blocking ads
  • Reviewing the AdSense dashboard
  • Running AdSense reports and custom reports
  • Exporting data
  • Reviewing payee and account settings
  • Downloading the AdSense mobile app.
Module 30 : Online PR & Brand Reputation
  • How to develop an online press release?
  • How to monitor and measure your online brand and reputation
  • Measuring the success of your online PR
  • Case studies and best practice examples of online PR
Module 31 : SEO & SMO Tools.
  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire
Module 32 : Building an Integrated Online Marketing Plan.
  • Assessing your resources and budget
  • Developing your brand's narrative
  • Segmenting by location
  • Segmenting by demographics
  • Segmenting by usage or other behavior
  • Why segmenting is important
  • Creating and using customer personas.
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success
Module 33 : Interview Preparation & Project.
  • Interview Preparation
  • Online Business Opportunities.
  • Case Studies
  • Live Projects.

After completing digital marketing training, you can work in the following digital marketing job roles

  • Digital Marketing Manager
  • Content Writers.
  • SEO Executive/Expert
  • SEO Manager
  • SEM/PPC Specialist
  • Digital Sales Executive
  • Content Marketing Manager.
  • Social Media brand manager
  • Email Marketing Specialist
  • Mobile Marketing expert
  • Web Analytics Executive
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