Enquire Now

Search Engine Optimization

Learn Advanced Search Engine Optimization (SEO) Certification Course from Universal Computer Art.

Our SEO Course is latest, practical with live project on real website where you will learn how SEO works, Keyword research, On-page & Off-page strategy, Search algorithm, Link building, Content writing and optimization, Wordpress SEO, Google Analytics and lots more.

At Universal Computer Art, our SEO Classes trains participants to implement vital keywords to boost the website ranking and to gain an added advantage over the competitors as well as attract potential customers. With our exclusive SEO Digital Marketing Course, you will become skilled at building internal and external link structures to optimize visibility on search engines and drive traffic.

With a nominal fees structure and best placement support, our SEO training institute can help students attain their search engine optimization goals without any hassle. The SEO training programs with well-formulated syllabus are designed to be participative, interesting, and functional.

Moreover, SEO training is also most sought by companies to train their employees in the growing field of Search Engine Optimization. Our SEO training course is designed by renowned SEO professionals who will teach you the best SEO techniques so that you can boost the rankings and escalate traffic as well sales performance of your web site. We provide quality SEO certification training which is imparted by dynamic and ingenious SEO specialists.

Whether you have your personal online business or you are a would-be SEO professional, we have top google seo certification programs which are tailored to suit the customized learning requirements of every individual. 

If you are also looking to learn attractive and crisp SEO content writing, then our course will induce the right industry skills in you.

So, what are you waiting for? Enroll into UCA, one of the best SEO courses in Thane and Mumbai and be a master in creating strong online brand presence globally.

Course Summary

Course Name : Search Engine Optimization
Duration : 2 Months
Project : 2 Weeks
Reguler : Mon, Wed, Fri 2 Hours.
Weekend : Sat., Sun. 3 Hours.


Module 1 - Introduction
  • Introduction to Internet Marketing (SEM)
  • Classification of SEM (SEO and PPC)
  • How SEO affects your business
  • Keywords
  • Traffic
  • Niche Audience
  • Conversion
  • Search Engine Visibility
  • Mystery of SEO?
  • Basics of Domain Names
  • Assignment
Module 2 - Understanding Search Engines
  • Classification of Search Engines
  • How Search Engines Rank Pages
  • Top Crawler Based Search Engines
  • Page Rank
  • Alexa Rank
  • Google Dance
  • Golden Rule (SEO is done to web page and not website)
  • Google Sandbox
  • Hilltop Algorithm
  • What is Search Engine’s Algorithms
  • Assignment
Module 3 - Keyword Research with Google Keyword Planner
  • Niche Audience
  • Getting Suggestions
  • Daily World Search
  • Competition
  • K.E.I (Keyword Effectiveness index)
  • Assignment
Module 4 - Selection of Domain Name
  • How to Select a Domain Name
  • Keyword Specific URL
  • Use of Hyphens
  • Inner Pages URL
  • Domain Preference
  • Assignment
Module 5 - Content Heart of SEO
  • What is Content Writing?
  • SEO Friendly Content Writing
  • Keyword Specific Content
  • Fresh Content
  • No Duplication
  • No keyword Stuffing
  • Keyword Density, Frequency & Prominence
  • Google Panda, Penguin & Humming Bird
  • Assignment
Module 6 - Google & Yahoo Webmasters Tools
  • Site Configuration, Geographic Targeting & Setting
  • Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware
  • Traffic : Search Quires, Link to your site, Internal Links
  • Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
  • Site Performance
  • Assignment
Module 7 - SEO for Ecommerce & International SEO
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Building links for an international audience
  • Assignment
Module 8 - Local Search Google +
  • Understanding Google+ Local Search
  • Setting up and optimizing Google+ Local
  • Getting more reviews for your business
  • Optimizing your website for local search
  • Google Plus Posts and Photos
  • Google Plus Circles and Communities
  • Google Hangouts
  • Google Plus for Business
  • Assignment
Module 9 - Off Page Optimization
  • Basics of Off Page Optimization
  • Factors for Off Page Optimization
  • Link Building Strategies
  • Traffic Building Strategies
  • Search Engine Submission
  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Yahoo! Answers and SEO
  • Social Bookmarking
  • Video Submissions
  • Classified Posting
  • Forums Posting and Signatures
  • Search Operators
  • Link Wheel
  • Hubpages Creation
  • Squidoo Lens Creation
  • Assignment
Module 10 - On Page Optimization Concepts
  • What is On-Page Optimization
  • Page Naming {URL Structuring} and Folder Naming
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags Importance
  • Bold Tags
  • Anchor Text
  • Headings Tags {H1 to H6}
  • Image Tag and it’s Attributes
  • Important Factors for Keywords
  • Optimizing Layout of your pages
  • HTML Validation using W3C
  • Sitemaps Importance and Creation
  • Robots.txt use & creation
  • Page Speed Optimization Tool
  • SEO Sheet Creation & Execution
  • Handling Canonicalization Issues
  • hCard Integration
  • Redirects
  • Alexa Integration
  • Assignment
Module 11 - Blogging
  • Design your Blog
  • Blogs Commenting
  • Guest Blogging
  • Add a Gadget
  • Blog Submissions and Reviews
  • RSS Feeds Submissions
  • Assignment
Module 12 - Types of SEO
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • What to do if your site has been penalized?
  • Assignment
Module 13 - Reporting and Management Tools (Google Analytics)
  • Introduction to Google Analytics & Pyramid Model
  • Installing Google Analytics on the Website
  • Site Usage
  • Visitors – Unique visitors, Geographic and language information
  • Geographic Analysis, & Technical reports
  • Traffic Sources- Direct, referring, and search traffic
  • Content Analysis
  • Pages and Landing Pages
  • Goals Setting and Tracking
  • Google Analytics Certification
  • Intro Google Analytics Certification
  • Assignment
Module 14 - SEO Tools & Case Studies
  • Check Ranking
  • Site Quality Check
  • Back link Check
  • W3C Validator
  • RSS Feedburner
  • Duplicate Content Checker
  • Keyword density
  • Pagerank Checker
  • SEO Reports Creation
  • Introduction of Onlywire
  • Interview Preparation
  • Case Studies
  • Final Project
Module 15 - Pay Per Click Marketing (Google AdWords & Bing) Part-I
  • Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
  • Introduction to Paid Advertising Services
  • How Google AdWords & Bing works
  • How to set up an effective Google Adwords & Bing Campaign
  • Using professional tools to pick the right keywords for success
  • Analysing your market online
  • How to write effective Adword Ad copy
  • How to set budgets
  • How to set up a locally targeted campaign
  • Improving your Click Through Rate (CTR)
  • Landing pages for success
  • Managing Your Campaigns on an ongoing basis
  • Advanced Keyword Research
Module 16 - Pay Per Click Marketing (Google AdWords & Bing) Part-II
  • How to see what the competition is bidding on
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Creating Reports
  • Automating Report Generation
  • A/B Testing
  • Why CTR is Important
  • Improving CTR
  • Regional Targeting
  • Keyword Bracketing
  • Using the Google Keyword Tool
  • Understanding My Client Center (MCC)
  • Assignment
  • Analytics
  • Business Management/ Development
  • Link Building
  • Event Building
  • Organic Search Engine Optimization
  • Offline Marketing/Advertising
  • Public Relations/Reputation Management
  • Paid Search/PPC Management
  • Web Design
  • Social Media
Let Universal Computer Art Provide you with the best training solution Contact Now