| Search Engine Optimization Syllabus |
| Module 1 :- Introduction |
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Introduction to Internet Marketing (SEM) |
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Classification of SEM (SEO and PPC) |
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How SEO affects your business |
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Keywords |
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Traffic |
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Niche Audience |
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Conversion |
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Search Engine Visibility |
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Mystery of SEO? |
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Basics of Domain Names |
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Assignment |
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| Module 2 :- Understanding Search Engines |
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Classification of Search Engines |
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How Search Engines Rank Pages |
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Top Crawler Based Search Engines |
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Page Rank |
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Alexa Rank |
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Google Dance |
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Golden Rule (SEO is done to web page and not website) |
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Google Sandbox |
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Hilltop Algorithm |
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What is Search Engine's Algorithms |
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Assignment |
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| Module 3 :- Keyword Research with Google Keyword Planner |
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Niche Audience |
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Getting Suggestions |
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Daily World Search |
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Competition |
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K.E.I (Keyword Effectiveness index) |
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Assignment |
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| Module 4 :- Selection of Domain Name |
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How to Select a Domain Name |
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Keyword Specific URL |
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Use of Hyphens |
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Inner Pages URL |
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Domain Preference |
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Assignment |
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| Module 5 :- Content Heart of SEO |
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What is Content Writing? |
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SEO Friendly Content Writing |
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Keyword Specific Content |
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Fresh Content |
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No Duplication |
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No keyword Stuffing |
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Keyword Density, Frequency & Prominence |
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Google Panda, Penguin & Humming Bird |
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Assignment |
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| Module 6 :- On Page Optimization Concepts |
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What is On-Page Optimization |
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Page Naming {URL Structuring} and Folder Naming |
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Title Tag Creation |
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Meta Tags Creation |
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Heading Tags Importance |
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Bold Tags |
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Anchor Text |
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Headings Tags {H1 to H6} |
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Image Tag and it’s Attributes |
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Important Factors for Keywords |
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Optimizing Layout of your pages |
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HTML Validation using W3C |
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Sitemaps Importance and Creation |
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Robots.txt use & creation |
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Page Speed Optimization Tool |
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SEO Sheet Creation & Execution |
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Handling Canonicalization Issues |
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hCard Integration |
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Redirects |
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Alexa Integration |
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Assignment |
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| Module 7 :- SEO for Ecommerce & International SEO |
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Understanding SEO and ecommerce |
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Working with semantic HTML |
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The technical components of ecommerce |
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Exploring ecommerce information architecture |
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Producing ecommerce content |
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Leveraging link building and social media for ecommerce |
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Adapting ecommerce websites for international audiences |
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Understanding cultural aspects of international SEO |
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Optimizing technical content for international audiences |
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Building links for an international audience |
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Assignment |
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| Module 8 :- Google & Yahoo Webmasters Tools |
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Site Configuration, Geographic Targeting & Setting |
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Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware |
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Traffic : Search Quires, Link to your site, Internal Links |
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Optimization : Sitemaps, Remove Urls, HTML & Content Keywords |
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Site Performance |
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Assignment |
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| Module 9 :- Off Page Optimization |
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Basics of Off Page Optimization |
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Factors for Off Page Optimization |
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Link Building Strategies |
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Traffic Building Strategies |
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Search Engine Submission |
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Directory Submissions |
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Article Submissions |
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Press Releases |
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Yahoo! Answers and SEO |
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Social Bookmarking |
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Video Submissions |
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Classified Posting |
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Forums Posting and Signatures |
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Search Operators |
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Link Wheel |
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Hubpages Creation |
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Squidoo Lens Creation |
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Assignment |
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| Module 10 :- Blogging |
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Design your Blog |
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Blogs Commenting |
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Guest Blogging |
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Add a Gadget |
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Blog Submissions and Reviews |
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RSS Feeds Submissions |
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Assignment |
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| Module 11 :- Local Search Google + |
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Understanding Google+ Local Search |
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Setting up and optimizing Google+ Local |
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Getting more reviews for your business |
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Optimizing your website for local search |
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Google Plus Posts and Photos |
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Google Plus Circles and Communities |
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Google Hangouts |
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Google Plus for Business |
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Assignment |
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| Module 12 :- Types of SEO |
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White Hat SEO |
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Black Hat SEO |
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Grey Hat SEO |
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What to do if your site has been penalized? |
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Assignment |
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| Module 13 :- Reporting and Management Tools (Google Analytics) |
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Introduction to Google Analytics & Pyramid Model |
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Installing Google Analytics on the Website |
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Site Usage |
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Visitors - Unique visitors, Geographic and language information |
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Geographic Analysis, & Technical reports |
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Traffic Sources- Direct, referring, and search traffic |
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Content Analysis |
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Pages and Landing Pages |
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Goals Setting and Tracking |
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Google Analytics Certification |
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Intro Google Analytics Certification |
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Assignment |
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| Module 14 :- Pay Per Click Marketing (Google AdWords & Bing) |
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Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising |
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Introduction to Paid Advertising Services |
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How Google AdWords & Bing works |
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How to set up an effective Google Adwords & Bing Campaign |
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Using professional tools to pick the right keywords for success |
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Analysing your market online |
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How to write effective Adword Ad copy |
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How to set budgets |
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How to set up a locally targeted campaign |
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Improving your Click Through Rate (CTR) |
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Landing pages for success |
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Managing Your Campaigns on an ongoing basis |
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Advanced Keyword Research |
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How to see what the competition is bidding on |
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Writing even more compelling ads |
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Advanced Campaign Optimization |
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Creating Reports |
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Automating Report Generation |
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A/B Testing |
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Why CTR is Important |
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Improving CTR |
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Regional Targeting |
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Keyword Bracketing |
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Using the Google Keyword Tool |
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Understanding My Client Center (MCC) |
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Assignment |
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| Module 15 :- SEO Tools & Case Studies |
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Check Ranking |
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Site Quality Check |
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Back link Check |
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W3C Validator |
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RSS Feedburner |
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Duplicate Content Checker |
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Keyword density |
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Pagerank Checker |
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SEO Reports Creation |
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Introduction of Onlywire |
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Interview Preparation |
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Case Studies |
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Final Project |
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